The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-29
Consumer Research for Ad Briefs: Keep Wishes, Needs and Buying Evidence Apart
Turn customer language into a production decision without ove...
Video Marketing
2026-10-28
Creator Rosters Are Not Confirmed Production Capacity
A supplier’s overseas creator roster does not confirm your la...
Video Marketing
2026-10-28
AI Ad Creative Tests: Keep Disclosure Fixed Before Comparing Quality
Changing the voice, synthetic actor and AI disclosure togethe...
Video Marketing
2026-10-28
How to End a Brand Video: What Should Viewers Remember?
How should a brand video end? Learn how story closure, produc...
Video Marketing
2026-10-28
Brand Video Podcasts: Does the Product Conversation Survive Without the Picture?
For global brands recording with China-based experts, clean s...
Video Marketing
2026-10-28
AI Video Redo Budgets: Separate Errors, Rejected Outputs and Changed Briefs
A returned credit is not a free production revision, and a co...
