The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-10-27
AI Video Search Procurement: Test What Only the Footage Can Answer
Before paying for visual search across a product footage libr...
Video Production
2026-10-27
One Actor, Many Roles: Directing Clear Character Shifts
How body weight, rhythm, wardrobe silhouette, product action ...
Video Production
2026-10-27
Product Video Focus Pulls: Move Attention With Purpose
Learn when a product video focus pull clarifies action, conse...
Video Production
2026-10-27
Product Family Videos: Make Every Model Feel Related
Learn how product family videos can give multiple colors, siz...
Video Production
2026-10-27
Product Video Maintenance: Show Long-Term Value
Learn how product videos can turn filter care, bin emptying a...
Video Production
2026-10-27
Multilingual Video Delivery: Localize the Chapter Menu Too
Caption language may not change chapter titles. Compare share...
