The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-10-30
Breathing in Product Advertising: Giving Stillness a Human Rhythm
Why does stillness in product advertising often feel posed? T...
Video Production
2026-10-30
First-Person Product Advertising: Put the Viewer Inside the Action
How can first-person product advertising make an action feel ...
Video Production
2026-10-29
AI Dialogue Removal: Is Your Old Product Film Ready for a New Language?
A finished mix can be separated without becoming a usable loc...
Video Production
2026-10-29
How Product Videos Make Weight Visible
How can product videos make weight feel real through a screen...
Video Production
2026-10-29
When the Set Breathes: Using Wind in Product Advertising
How should wind serve a product rather than simply move hair ...
Video Production
2026-10-29
Software Demo Videos: Keep Sample Data Out of Customer Results
Fictional records can explain a software workflow without pro...
