The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-08
How to Film Product Dimensions and Usage Space for Shopify Product Videos
This article addresses Shopify cross-border e-commerce produc...
Video Production
2026-08-08
How to Integrate Functional Proof into Continuous Action for Amazon Product Videos
This article addresses cross-border e-commerce product video ...
Video Production
2026-08-08
How to Split Master Videos and Short Clips by Platform for Cross-Border E-Commerce Products
This article breaks down project decisions, shooting executio...
Video Production
2026-08-08
How to Accept TVC Commercials: Visuals, Audio, and Copyright
This article guides marketing heads and production teams thro...
Video Production
2026-08-08
How to Film the Intangible Sensations of Fragrance and Beauty Products in TV Commercials
This article addresses the visual challenges of capturing int...
Video Production
2026-08-08
How to Create Multilingual End Cards and Safe Areas for TVC Ads
This article addresses execution challenges in multilingual d...
