The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-10-29
Software Demo Videos: Keep Sample Data Out of Customer Results
Fictional records can explain a software workflow without pro...
Video Production
2026-10-29
Damping Feel in Product Videos: Making Controls Feel Tactile
How can product videos make knobs, hinges and sliders feel ta...
Video Production
2026-10-29
A Second Frame in the Mirror: Using Reflections in Product Ads
Reflections can act as a second viewpoint in product advertis...
Video Production
2026-10-29
Peel-and-Read Label Videos: Show the Opening Before Retouching It Away
A clean packshot can hide the very edge customers need to ope...
Video Production
2026-10-29
Puppet Rentals for Commercials: Who Makes the Character Perform on Set?
A puppet rental and a performance-ready rental package are di...
Video Production
2026-10-29
Post-Production Workstation Buying: Measure Delivery Delays Before AI Scores
A faster AI operation does not guarantee an earlier review fi...
