The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-11
Monthly Ecommerce Video Supply: When Should You Shoot Again?
Use a hypothetical cordless-vacuum programme to choose betwee...
Video Marketing
2026-10-11
Amazon Can Ask Verified Buyers for Reviews Faster. Your Launch Video Should Keep Learning
Amazon Review Requests can surface authentic feedback sooner....
Video Marketing
2026-10-11
Ecommerce Promo Videos: How to Show Prices, Gifts and Deadlines Clearly
Use a hypothetical air-fryer campaign to map final price, cou...
Video Marketing
2026-10-11
High ROAS, Negative Margin: A Better Unit for Buying Performance Creative
A practical model for connecting performance video to product...
Video Marketing
2026-10-11
Twelve Beauty-Device Ads: What Should Be Filmed Once?
Plan twelve monthly beauty-device ads by separating filmed pr...
Video Marketing
2026-10-11
When Retailers Connect Creators, CTV and Stores, What Should Brands Buy From Production?
A GUIDE framework for buying verified, reusable and measurabl...
