The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-11
When Fire TV Changes Its Counting Rules, Don’t Blame the Creative
Amazon changed Fire TV impression and click methodology. Use ...
Video Marketing
2026-10-11
ChatGPT Ads Are Going Visual. One Hero Image Is Not a Creative System
Visual ChatGPT Ads create a production problem: one hero imag...
Video Marketing
2026-10-11
When Meta Separates New and Existing Customers, How Many Creative Systems Do You Need?
Meta can recommend excluding existing customers, but brands s...
Video Marketing
2026-10-11
When Ad Agents Can Launch Campaigns, Creative Delivery Needs an Operating Contract
As ad agents gain authority to create, launch, and optimize c...
Video Marketing
2026-10-11
Multi-Platform Ecommerce Video: What Should Stay Editable?
A practical way to decide which captions, prices, claims and ...
Video Marketing
2026-10-11
When Shopping Agents Answer Product Questions, Should Video Still End at the Final Cut?
As shopping agents move into ads and commerce flows, the ONCE...
