The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-12
An AI Visibility Score Is Not a Budget Decision
A practical procurement guide to AI visibility measurement, w...
Video Marketing
2026-10-12
Not Every Shopper Sees the Same Coupon. Should TikTok Shop Video Hard-Code the Offer?
GMV Max Coupon can personalize incentives by shopping request...
Video Marketing
2026-10-11
TikTok Shop Video Testing: Change One Variable at a Time?
A two-stage TikTok Shop video testing workflow: compare disti...
Video Marketing
2026-10-11
When Sponsor Reads Become Swappable, Stop Buying Creator Videos by the Post
YouTube Dynamic Brand Segments turn creator back catalogs int...
Video Marketing
2026-10-11
DV360 Is Retiring Legacy Exclusions. Brand Suitability Needs More Than a Blacklist
DV360 has retired most legacy sensitive-category and digital-...
Video Marketing
2026-10-11
Amazon DSP Supports VAST 4. One MP4 Is Not a Portable Ad Deliverable
Amazon DSP now supports VAST 4 on third-party supply. This gu...
