The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-11
A Creator Video Says “Authorized.” What Rights Did the Brand Actually Buy?
Platform authorization enables creator-post amplification, bu...
Video Marketing
2026-10-11
Google Is Connecting Queries, Ad Assets and Landing Pages. Your Next Video Brief Should Use the Gap
Google AI Max connects search terms, ad assets and destinatio...
Video Marketing
2026-10-11
Amazon’s Full-Funnel Campaign Changes What Brands Should Buy From Video Production
Amazon now coordinates sponsored ads, display, online video a...
Video Marketing
2026-10-11
When Platforms Assemble Ads in Real Time, Is a Brand PDF Still Enough?
As ad platforms generate, select and assemble creative, a sta...
Video Marketing
2026-10-11
When TikTok Sequences TopView and Top Feed, Should You Split One Film or Build a Relay?
TikTok can sequence TopView and Top Feed, but two files do no...
Video Marketing
2026-10-11
One Product, Four Jobs: TikTok, Reels, Shorts and LinkedIn
Plan different jobs for TikTok, Reels, YouTube Shorts and Lin...
