The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-18
TikTok Ad Creative Analysis: A Peak Is Not a Shot Brief
Top Ads uses relative key-frame curves. ONCE’s Peak-Context E...
Video Marketing
2026-10-18
Video Production Subscriptions: Rollover Budget Is Not Banked Time
Unused creative budget does not bank working days. ONCE's Bud...
Video Marketing
2026-10-18
Product Ad Storytelling: The Value of Wear
Explore how wear can support product ad storytelling. Compare...
Video Marketing
2026-10-18
Branded Series Production: Join a Creator’s Show or Build Your Own?
Compare joining a creator's series with building a brand-led ...
Video Marketing
2026-10-18
Brand Visual Cues: Recognition Beyond the Full Logo
What makes a partial visual cue recognizable? Compare two McD...
Video Marketing
2026-10-18
Trade Show Video Loops: Make Every Entry Point Clear
Make trade show video loops understandable to visitors joinin...
