The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-18
Video Production Pitches: Select a Team or Commission Discovery?
Use the ONCE Pitch-Task Backcheck to separate team selection ...
Video Marketing
2026-10-18
Gift Advertising: Make the Recipient a Specific Person
Explore how gift advertisements can express a recipient's rea...
Video Marketing
2026-10-18
Music-Led Brand Campaigns: Give Fans a Reason to Recommend You
A memorable track is not automatically a brand recommendation...
Video Marketing
2026-10-18
B2B Brand Films: The Work Behind a Smooth Day
How can a B2B brand film make quiet service visible? Connect ...
Video Marketing
2026-10-18
Releasing Old Brand Ads for New Audiences
Old brand ads need more than nostalgia. Explore how to welcom...
Video Marketing
2026-10-18
Managed Content Production: Test the Handoffs Before the Annual Deal
A polished sample does not establish an operating model. ONCE...
