The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-19
Food Advertising: Make a Meal for One Feel Complete
Explore solo dining in food advertising through portion, perf...
Video Marketing
2026-10-19
Brand Video Measurement: Search Interest Is Not Sales ROI
Use ONCE's search-to-product handoff sheet to connect campaig...
Video Marketing
2026-10-18
Brand Game Budgets: Fund the Work After Launch
Plan a branded game's full operating period with ONCE's cycle...
Video Marketing
2026-10-18
Technical Service Ads: Let Customers Stay Customers
Use ONCE's Knowledge Allocation Rewrite to separate customer ...
Video Marketing
2026-10-18
YouTube Product Livestreams: Design for Mid-Demo Arrivals
Use ONCE's Mid-Entry Check to scope product livestream produc...
Video Marketing
2026-10-18
Behind the Scenes Content: Give Brand Films a Second Story
Turn one real creative choice into a making-of story that inv...
