The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-19
LinkedIn Pre-Roll Video Ads: Buy Context, Not an Implied Endorsement
Use ONCE's stop-before-the-next-video review to separate stan...
Video Marketing
2026-10-19
Pinterest Creator Ads: Boost the Original or Commission a New Version?
Decide whether to promote an existing creator Pin, commission...
Video Marketing
2026-10-19
Brand Partnership Ads: Give Local Shops a Name
How can a large brand share an advertising opportunity with l...
Video Marketing
2026-10-19
Branded Resale Video: Recruit Supply or Reach Buyers?
Use ONCE's two-sided commissioning method to match resale vid...
Video Marketing
2026-10-19
Accessibility Product Ads: Give the Person More Than a Demo
Use ONCE's three-beat agency check to connect a person's task...
Video Marketing
2026-10-19
Fragrance Discovery Kit Videos: Help Buyers Keep Their Own Verdict
Plan a discovery-kit companion that lets customers pause, rec...
