The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-19
Multi-Product Ads: Show Why the Products Belong Together
Use ONCE's remove-one-product review to distinguish a range, ...
Video Marketing
2026-10-19
Rewarded Video Ads: Build Around the Reward Moment
Plan rewarded video creative around confirmed campaign condit...
Video Marketing
2026-10-19
City-Based Brand Films: Make Place Part of the Action
How can a city shape a brand film beyond landmarks? Historica...
Video Marketing
2026-10-19
Commerce Media Creative: Turn Purchase Signals into Filming Tasks
Use ONCE’s signal-to-task brief to turn purchase signals into...
Video Marketing
2026-10-19
Self-Deprecating Brand Ads: Keep the Joke on the Brand
How can a brand laugh at itself without making customers the ...
Video Marketing
2026-10-19
Adult Hobby Marketing: Content People Can Join
What can brand content do after an ad? Explore tutorials, bui...
