The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-19
Dialogue-Free Ads: Making Stories Travel
Dialogue-free ads still need cultural understanding. Explore ...
Video Marketing
2026-10-19
Creative Subscription Revisions: Decide What Goes First
Use ONCE's re-entry ticket to separate revision scope from sc...
Video Marketing
2026-10-19
Brand Film Series: One Question, Different Directors
How can different directors make a coherent brand film series...
Video Marketing
2026-10-19
Practical Effects or Product Tests? Briefing the Right Ad Shoot
Use ONCE's result-attribution storyboard to distinguish a pra...
Video Marketing
2026-10-19
Global Promotion Videos: One Deadline or Local Midnight?
Distinguish one global deadline from local-midnight offers be...
Video Marketing
2026-10-19
Product Teaser Videos: Give Viewers a Reason to Return
A product can be recognizable and still leave something worth...
