The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-19
Planning a Brand YouTube Channel: Compare Before You Commission
Turn YouTube research into a defensible production brief. Sep...
Video Marketing
2026-10-19
Reverse Storytelling in Ads: What Changes at the Start
Explore how reverse storytelling changes the meaning of an ad...
Video Marketing
2026-10-19
Casting Creators for Brand Ads: Personal Voice or Scripted Role?
Decide whether your brand ad needs a creator’s personal voice...
Video Marketing
2026-10-19
Older People in Ads: Help Without Taking Over
How can advertising show care without taking over an older ch...
Video Marketing
2026-10-19
Brand-Funded Shows: More Than Product Promotion
What connects a brand to a show without a product pitch? Expl...
Video Marketing
2026-10-19
Brand Activation Content: Give People a Story to Carry
Plan what happens after people leave a brand activation. Use ...
