The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-20
Video Podcast Production: Where Should Product Demos Go?
Decide whether a product demonstration belongs in an intervie...
Video Marketing
2026-10-20
B2B Software Ads: Show What the User Does Differently
Use ONCE’s next-action contrast to connect product informatio...
Video Marketing
2026-10-20
Audio Description for Brand Films: Actions Made Clear
Plan audio description for brand films without crowding out d...
Video Marketing
2026-10-20
Creator Marketing Retainers: Plan the Quiet Month First
Before buying an annual creator programme, identify the work ...
Video Marketing
2026-10-20
Transforming Rooms in Ads: What Happens Next
Explore how transforming rooms can advance an ad beyond the s...
Video Marketing
2026-10-20
Localising a Brand Jingle: Test the Words Before Locking the Tune
Plan multilingual brand music before lip-sync filming. Use ON...
