The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-20
Brand Film Character Development: Give People More Than a Uniform
Use ONCE’s label-off read to develop purposeful characters be...
Video Marketing
2026-10-20
Brand Advertising: Keep the Cues, Change the Story
Keep brand cues recognisable while changing the creative. Use...
Video Marketing
2026-10-20
Fragrance Advertising: Give Scent a Sense of Place
Turn fragrance descriptions into a specific setting. Explore ...
Video Marketing
2026-10-20
SSD Brand Films: Show Why the Files Matter
Use ONCE's file relay to connect stored content with its next...
Video Marketing
2026-10-20
Dance Advertising: Turn Everyday Gestures into a Language
How can dance belong to a brand rather than decorate a produc...
Video Marketing
2026-10-20
Buy Less Advertising: Give People a Useful Next Step
What should people do after a brand asks them not to buy? Exp...
