The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-20
Google Merchant Center Video Links: Build a SKU-Ready Video Library
Google's video_link attribute makes product-video delivery a ...
Video Marketing
2026-10-20
TikTok Ad Network in the US: Buy for the Viewing Moment, Not Just the File
For brands sourcing product footage in China, this ONCE frame...
Video Marketing
2026-10-20
Humor in Product Ads: What Remains After the Laugh
How can a product ad earn its laugh and still make the produc...
Video Marketing
2026-10-20
Global Home Product Ads: Scenes for Everyday Tasks
Go beyond a locally styled room. Use public home-visit method...
Video Marketing
2026-10-20
Branded Video Series: Every Episode Is an Entry
What if viewers discover your branded series at episode three...
Video Marketing
2026-10-20
Branded Micro-Drama: Buy Continuity, Not Just Episodes
Separate episode use, sequel production and creator distribut...
