The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
2026-10-21
Brand Film Pacing: Make Waiting Feel Like Action
How can a brand film make waiting feel active rather than slo...
2026-10-21
YouTube Video Ads With Business Agent: Build an Answerable Content Pack
Google is bringing conversational Business Agent to YouTube v...
2026-10-21
Multilingual Video Production: Build a Master That Can Travel
A three-layer procurement model for picture masters, language...
2026-10-21
Action Motifs in Brand Films: Make Repetition Mean More
Learn how repeated actions become a brand-film motif through ...
2026-10-21
Product Ad Wind Design: Let Air Movement Tell the Story
How should wind move curtains, paper and clothing in a produc...
2026-10-21
B2B Brand Video Planning: Start With the Buying Situation
Use ONCE’s buying-situation selection sheet to turn buyer evi...