The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-11-02
Google Ads Conversion Recovery: Time to Buy More Video?
A lower reported CPA after a tracking upgrade needs a closer ...
Video Marketing
2026-11-02
Brand Film Endings: Bring the Emotion Back to the Brand
Learn how a final action, product consequence, distinctive as...
Video Marketing
2026-11-02
Creator Advertising Budgets: A Partnership or Nearby Ad Space?
Creator advertising totals include more than direct collabora...
Video Marketing
2026-11-02
Global Product Ad Sets: Make Homes Feel Lived In
Why can a polished home set still feel false? Build credible ...
Video Marketing
2026-11-02
Video Production Pricing: Is a New Concept the Same Unit as a Resize?
A 12-video package can mean 12 ideas or two concepts adapted ...
Video Marketing
2026-11-02
YouTube Agency Handover: Does an Owner Role Mean the Brand Has Control?
Studio Owner access does not transfer channel ownership. Use ...
