The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-11-02
YouTube Agency Handover: Does an Owner Role Mean the Brand Has Control?
Studio Owner access does not transfer channel ownership. Use ...
Video Marketing
2026-11-02
Pinterest Reporting: Are Other Pins Part of Your Agency’s Creative Results?
Use ONCE’s two-ledger method to distinguish current creative ...
Video Marketing
2026-11-02
Launch Campaign Hero Film: Why It Should Not Explain Everything
Why should a launch hero film leave some product benefits to ...
Video Marketing
2026-11-02
Google Video Creative Tests: Does Unequal Exposure Mean the Experiment Failed?
Before commissioning another batch of product ads, separate e...
Video Marketing
2026-11-02
After-Use Shots in Product Ads: Why the Result Needs Time
Why should a product ad hold after the feature action ends? L...
Video Marketing
2026-11-02
Removing a Shopify Product Video: Retire One Placement or Delete the Shared File?
A practical ONCE method for brands working with China-based p...
