The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-11-02
After-Use Shots in Product Ads: Why the Result Needs Time
Why should a product ad hold after the feature action ends? L...
Video Marketing
2026-11-02
Removing a Shopify Product Video: Retire One Placement or Delete the Shared File?
A practical ONCE method for brands working with China-based p...
Video Marketing
2026-11-02
LinkedIn Video Retargeting: What Can a 25% Viewer Be Assumed to Know?
Before buying follow-up B2B videos, connect source edits, vie...
Video Marketing
2026-11-02
Sound Memory in Brand Films: Can Product Actions Become a Signature?
Learn how product action, Foley, space, editing and physical ...
Video Marketing
2026-11-02
Localizing Humor in Global Ads: Translate the Social Rule
Learn how social rules, character power, product causality, e...
Video Marketing
2026-11-02
Buying Creative Services: Why Is Budget Reserved Before a Project Is Settled?
Separate consumed budget from outstanding project reservation...
