The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-11-02
Spotify Wrapped: Building an Annual Brand Ritual
A practical analysis of how Spotify Wrapped turns user data, ...
Video Marketing
2026-11-02
YouTube Ad Frequency: Does Three Exposures Mean Three New Shoots?
Turn frequency planning into a useful production brief. ONCE ...
Video Marketing
2026-11-02
Crowdfunding Wrap-Up Videos: Pledged or Cash Received?
A public funding total is not a bank receipt. ONCE’s number-a...
Video Marketing
2026-11-02
LinkedIn Video Leads: Does a Predictive Audience Mean New Customers?
A predictive audience is not proof of new customers. Use ONCE...
Video Marketing
2026-11-02
Shopify Product Media: Does the Shopping App Need Video or 3D?
Before commissioning more product media, verify the shopping ...
Video Marketing
2026-11-02
Split Video Production: When Does Another Supplier Save Money?
Compare a split video production quote with the extra coordin...
