The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-07-19
Multi-pet Homes Need a Clear Feeding System, Not More Cute Pet Footage
Show which pet eats, how pets are distinguished and when the ...
Video Marketing
2026-07-19
Scenery Is Not Product Proof: Know When an Outdoor Brand Film Should Pause
Using the AUKEY 42mm binocular case, separate brand atmospher...
Video Marketing
2026-07-19
Travel Is Not Just a Backdrop: When a Connectivity Service Should Appear
Begin with an arrival, contact or navigation task that makes ...
Video Marketing
2026-07-18
Don’t Shoot an App Video as a Screen Recording: Start with the User’s Decision
Show the need or decision first, then let the interface compl...
2026-07-18
Don’t Use the R&D Center as Background: Show Who Makes the Decisions
For international B2B buyers, show who evaluates what, at whi...
2026-07-18
A New-energy Equipment Corporate Film Needs a Visible Verification Chain
Arrange human checks, machine operation, process handoffs and...