The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-09-29
Batch Ecommerce Video Production: Change One Primary Variable per Version
A practical framework for batch ecommerce video production us...
Video Marketing
2026-09-29
How Much Should an E-commerce Brand Spend on Product Video?
A practical framework for setting an e-commerce product-video...
Video Marketing
2026-09-28
Amazon A+ Video Production: Stop Making Every Format Repeat the Same Claim
A practical way to divide Amazon A+ images, shoppable video, ...
Video Marketing
2026-09-28
Shoot in the U.S. or China? A Cost Study for Cross-Border E-commerce Video
Should a cross-border e-commerce brand shoot product video in...
Video Marketing
2026-09-28
Four Nights with Grandpa: Character, Comedy and AI Animation Storyboards
An unhurried skeleton, four night-time stories. Explore chara...
Video Marketing
2026-09-28
AI Is Rewriting Video Planning: Turn Data into What You Actually Shoot
A practical framework for using AI to turn market, customer, ...
