The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-09-30
TikTok Ad Creative: What Should the Next Batch Change?
After the first TikTok creative test, should the next batch c...
Video Marketing
2026-09-30
A Launch Film Is Not the Finish Line: A 90 Day Content Matrix
Plan a launch film, feature modules, social cuts, and sales a...
Video Marketing
2026-09-29
One Product, Two Openings: Planning a Launch Film and Short-Form Ads in One Shoot
Plan one product launch shoot as shared production, hero-film...
Video Marketing
2026-09-29
Why Crowdfunding and Product Page Videos Need Different Stories
A practical guide to planning one launch video content packag...
Video Marketing
2026-09-29
Do Not Shoot 20 Different Ads First: Build a Testable TikTok Creative Batch
A practical TikTok creative testing framework for separating ...
Video Marketing
2026-09-29
Launch Video Systems: One Idea, Three Jobs
A launch film, a product-page video and social cutdowns shoul...
