The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-01
When Viewers Can Question a YouTube Ad, Product Video Needs an Answer System
Google is testing Business Agent inside YouTube ads. ONCE's P...
Video Marketing
2026-10-01
One Amazon Campaign, Three Creative Jobs: Planning Video for Full-Funnel Ads
Amazon's US Full-Funnel Campaigns beta changes media planning...
Video Marketing
2026-10-01
Monthly Ecommerce Video Production: Don’t Let Samples Delay the Next Shoot
Keep monthly ecommerce video production moving with sample, d...
Video Marketing
2026-09-30
The Final 72 Hours Before a Sale: Build the Promo Video in Three Layers
A practical 72-hour workflow that separates brand footage, of...
Video Marketing
2026-09-30
A 12 Video Monthly Content Matrix for a Mature SKU
Plan 12 monthly videos for a mature SKU across awareness, exp...
Video Marketing
2026-09-30
Choosing an Amazon Product Video Company: Ask for a Claim-to-Shot Map
Choose an Amazon product video company by reviewing its claim...
