The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-01
Stop Cropping Landscape Ads for Shorts: Buy a Testable Vertical Asset System
A practical procurement framework for native YouTube Shorts a...
Video Marketing
2026-10-01
Don’t Buy an Instagram Live as a One-Off Event: Build an Ad-Ready Content Asset
How should brands buy creator rights, clean masters and cutdo...
Video Marketing
2026-10-01
One Platform, Different Viewing Conditions: How to Procure Retail Media Video
IAB now classifies video by viewing experience while retail m...
Video Marketing
2026-10-01
When AI Can See Ads, Storefronts, and Books, Video Needs a Decision Trail
Business agents can now connect ads, storefronts, payments, a...
Video Marketing
2026-10-01
TikTok Ad Batches: Do Not Bet Every Video on the Same Opening
Plan TikTok ad batches as baseline, near-test and bold-test l...
Video Marketing
2026-10-01
When Platforms Bundle AI Creation, What Should Brands Still Outsource?
Meta One bundles creation, publishing, analytics, and respons...
