The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-09-28
One Brand Shoot, Multiple Platforms: Design the Shots Before Production
Plan a brand shoot backward from its real destinations—websit...
Video Marketing
2026-09-28
Paid Social Video Creative Iteration: Don’t Replace Ads by Calendar—Watch These Three Signals
Paid social video creative iteration should not rely on a fix...
Video Marketing
2026-09-27
Why Does One Product Shoot Only Fill Two Weeks of Content? A Planning Reset for Global Brands
One product shoot should not only produce a hero film and a f...
Video Marketing
2026-09-27
Global Brand Film Localization Is Not Just English Voiceover
Global brand film localization is more than changing language...
Video Marketing
2026-09-27
How to Shoot a High-Value Amazon Product-Page Video on a Lean Budget
A lean-budget production framework for Amazon product-page vi...
Video Marketing
2026-09-27
Do Not Shoot Your Launch Film and Paid Cutdowns Separately
Shared footage for launch films and paid cutdowns is not a po...
