The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-06
Halal Is Not a Visual Style: Localizing Beauty Video for Indonesia and Malaysia
A decision guide for sharing, re-editing or reshooting moistu...
Video Marketing
2026-10-06
The EU DPP Registry Is Live. Your Master Video Should Stay Editable
The EU DPP Registry is live, but obligations arrive product b...
Video Marketing
2026-10-06
Japan Product Videos Need a New Information Order
A robot vacuum case study on reordering fit, setup, proof, ma...
Video Marketing
2026-10-06
Before You Boost a Creator Video, Freeze the Baseline
YouTube Brand Partner Access combines organic and paid metric...
Video Marketing
2026-10-06
One EU Master Is Not Three Local Product Videos
A dual-basket air fryer shows what Germany, France, and Spain...
Video Marketing
2026-10-06
US Product Videos: Show How It Works Before Choosing a Voice
How US product videos can turn natural expression into credib...
