WeChat
HOME/ Blog/ Video Marketing
The Journal · THE JOURNAL

Video Marketing

Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.

ALL Video Marketing Video Production AIGC Insights
Saudi Product Videos: Local Context Must Explain the Product, Not Decorate It Video Marketing
2026-10-07

Saudi Product Videos: Local Context Must Explain the Product, Not Decorate It

Using a Riyadh electric-shaver buying decision, this article ...
Nigeria and Kenya Product Videos: A Friendly Creator Cannot Answer Four Transaction Questions Video Marketing
2026-10-06

Nigeria and Kenya Product Videos: A Friendly Creator Cannot Answer Four Transaction Questions

Using a wireless-earbud buying decision in Lagos and Nairobi,...
When Ad Agents Can Query the Platform, the Monthly Deck Becomes a Dead End Video Marketing
2026-10-06

When Ad Agents Can Query the Platform, the Monthly Deck Becomes a Dead End

Ad platforms are exposing campaign data to AI agents. This gu...
South Africa Product Videos: Context Is Not Proof Video Marketing
2026-10-06

South Africa Product Videos: Context Is Not Proof

A Gauteng home-office power-station example separates local r...
When TikTok Refreshes the Creative Pool, Approving the Final Cut Is No Longer Enough Video Marketing
2026-10-06

When TikTok Refreshes the Creative Pool, Approving the Final Cut Is No Longer Enough

TikTok can now combine brand assets, AI variants and authoriz...
Thailand and Vietnam: Make the Joke Explain the Product Video Marketing
2026-10-06

Thailand and Vietnam: Make the Joke Explain the Product

A production decision guide for humour, demonstration, creato...
↑