The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-06
Attribution Gives Credit. Incrementality Changes the Brief.
Attribution is not incrementality. This guide turns ad assets...
Video Marketing
2026-10-06
One Budget Across Display, Video and Audio: What Should Brands Actually Produce for Amazon DVA+?
A practical framework for producing one substantiated creativ...
Video Marketing
2026-10-06
Selling into Europe? Captions Alone Don’t Make Product Video Accessible
A practical four-layer framework for captions, transcripts, a...
Video Marketing
2026-10-06
Available in the App Does Not Mean Cleared for Ads: Build a Three-Track Audio Delivery
Platform music availability is not a cross-channel ad license...
Video Marketing
2026-10-06
A Safe Frame Is Not a Multi-Platform Shot Plan
A safe frame prevents cropping but cannot preserve movement, ...
Video Marketing
2026-10-06
Don’t Trade Production Fees for IP Too Early: A Staged Path to Creator Co-Ownership
A staged framework for deciding when creator work should rema...
