The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-06
Plan Annual Brand Shoots Around Four Freeze Windows
Plan annual brand content around four freeze windows for busi...
Video Marketing
2026-10-06
ChatGPT Visual Ads Need Decision Scenes, Not More Image Variants
Translate a buying decision into a product-use scene, an accu...
Video Marketing
2026-10-06
When TikTok Can Answer and Checkout, Video Is No Longer the Whole Deliverable
TikTok is testing Buy Direct and Shopping Assistant. ONCE's f...
Video Marketing
2026-10-06
A Paid Review Request Does Not Buy the Review: Build an Evidence Pipeline Instead
Amazon can now sell the review invitation, but the review is ...
Video Marketing
2026-10-06
A Page Whitelist Cannot Govern a Conversation: How to Buy Brand Suitability for ChatGPT Ads
Negative Phrases and controlled DV/IAS pilots signal a new bu...
Video Marketing
2026-10-06
When TikTok Creative Leaves TikTok, One Vertical Cut Is No Longer Enough
TikTok Ad Network extends campaigns beyond TikTok. Use the ON...
