The Journal · THE JOURNAL
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Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
Video Production
2026-08-08
How TVC Ads Reserve Multi-Version Openings for Distribution Platforms
This article details how TVC ads reserve opening versions for...
Video Production
2026-08-08
How to Determine the Division of Labor Among Live-Action, CGI, and AIGC in TVC Commercials
This article guides marketing heads and production teams on h...
Video Production
2026-08-08
How to Safely Film Actions for Children’s or Pet Products in TV Commercials
This article provides a full-process operational guide for sa...
Video Production
2026-08-08
How to Accept Subtitles and Voiceovers for TVC Commercials
This article details acceptance standards, execution processe...
Video Production
2026-08-08
How to Integrate Brand Colors into Art Direction and Lighting for TV Commercials
This article details how to integrate brand colors into art d...
Video Production
2026-08-08
How TVC Ads Guide Viewer Attention Through Focus Shifts
This article explains how TVC ads use focus shifts to guide v...
