The Journal · THE JOURNAL
Blog
Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
Video Production
2026-08-08
How to Demonstrate Selling Points in the First Screen of TikTok Shop Product Videos
This article addresses product video production for cross-bor...
Video Production
2026-08-08
How to Shoot Close-Ups of Material and Texture for Shopify Product Videos
A practical guide to shooting close-ups of material and textu...
Video Production
2026-08-08
How to Show Volume Changes Before and After Storage in Amazon Product Videos
This article breaks down the full production process for show...
Video Production
2026-08-08
How to Film Usage Evidence for Battery Life in Product Videos
This article addresses the challenges of presenting battery l...
2026-08-08
How to Coexist End-Credit Logos and Legal Text in TVC Ads
This article addresses the challenge of coexisting end-credit...
2026-08-08
How to Control Ad Information Density in TVCs Through Editing
This article guides marketing heads and production teams on c...