The Journal · THE JOURNAL
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Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
Video Production
2026-11-04
Product Ad Reveals: Use Occlusion to Build Anticipation
A practical guide to using foreground occlusion, product move...
Video Marketing
2026-11-04
How Big Should Your Overseas Brand Event Be? Validate Local Demand First
A global following does not establish local attendance. ONCE’...
Video Production
2026-11-04
Corporate Brand Films: Make Expert Judgment Visible
How can a corporate film show expertise without relying on bu...
Video Production
2026-11-04
Does a LUT Travel With the Footage—or Change the Recorded Image?
A LUT inside a video file does not necessarily mean its look ...
Video Production
2026-11-04
Product Ad Weight Cues: Show Lightness and Stability
Learn how support position, lift motion, contact feedback, an...
Video Production
2026-11-04
Free AI Creative Software for a Year? Budget for Month Thirteen
A year of free creative software can help launch a brand. ONC...
