The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-08
How Brands Going Global Can Convert Chinese Briefs into Overseas Shooting Tasks
This article explains how to convert Chinese briefs into exec...
Video Production
2026-08-08
How to Align YouTube Product Video Chapters with Visual Content
This article addresses the pain point of aligning YouTube cha...
Video Production
2026-08-08
How to Design Cover Art and Subject Placement for the First Frame of Reels Short Videos
This article provides end-to-end guidance for cover and first...
Video Production
2026-08-08
How to Establish Product Usage Context at the Start of TikTok International Short Videos
This article addresses content production for brand globaliza...
Video Production
2026-08-08
How to Prepare Actionable Scripts for Local Actors in Overseas Marketing Videos
This article addresses core pain points in preparing scripts ...
Video Production
2026-08-08
How to Derive Multi-Market Video Versions from a Single Core Selling Point for Global Brand Expansion
This article guides brands on how to develop video versions a...
