The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-14
Creator Affiliate Payment Terms: Sales Are Not Cash in the Creator’s Account
Separate attribution, commission finalization and creator cas...
Video Marketing
2026-10-14
Amazon’s Full-Funnel Campaigns Need a Creative System, Not One Universal Video
Amazon Full-Funnel Campaigns coordinates sponsored ads, displ...
Video Marketing
2026-10-14
Global Brand Video Localization Beyond Translation
Global brand video localization goes beyond subtitles. Learn ...
Video Marketing
2026-10-14
DV360 Retires Legacy mCPV on October 26: Treat the Change as a Creative Migration
A practical DV360 mCPV migration guide for video assets, resp...
Video Marketing
2026-10-14
YouTube Localizes Shopping Tags—Except on Sponsored Creator Content
YouTube can localize affiliate product tags for international...
Video Marketing
2026-10-14
Three Cuts, One Question: How to Commission YouTube Video A/B Tests
YouTube is bringing A/B testing to video cuts. Use the ONCE C...
