The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-14
Volvo Trucks Ad: Turning Product Proof Into Drama
A practical case analysis of how The Epic Split turned steeri...
Video Marketing
2026-10-14
Before You Blame the Video: Google’s Data Strength Changes Creative Evaluation
Google’s Data Strength Uplift makes signal quality visible, b...
Video Marketing
2026-10-14
When Viewers Can Rewrite Their Feed, Brand Video Needs a Clear Interest Promise
When viewers can directly shape recommended topics, brands ne...
Video Marketing
2026-10-13
How Product Ads Make Humor Work
Why funny ads can eclipse the product, and how product releva...
Video Marketing
2026-10-13
Why Global Ads Need a New Visual Life
A practical way to localize global advertising by separating ...
Video Marketing
2026-10-13
Visual Search Puts Your Product on a Shelf of Lookalikes—Build Images That Win the Comparison
Visual search places products beside lookalikes. Use the ONCE...
