The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-14
B2B Brand Video: Make Expertise Travel Across Teams
Help B2B brand videos stay clear when shared across teams. Ke...
Video Marketing
2026-10-14
Brand Attribution in Video Ads: Who Gets Credit for the Story?
Distinguish attention from correct brand attribution. Use a t...
Video Marketing
2026-10-14
Branded Video Podcast Production: Test the Editorial Supply Before Buying a Season
Test four distinct topics for the same audience before invest...
Video Marketing
2026-10-14
Product Ads for Older Adults: Show Choice and Agency
Show older consumers as people with preferences and decisions...
Video Marketing
2026-10-14
GS1 Digital Link: Who Owns Your Packaging’s QR Destination?
Before printing packaging, test whether your brand can replac...
Video Marketing
2026-10-14
Brand Ad Series: Stay Recognizable Without Feeling Stale
Learn what a brand ad series should retain and refresh. Separ...
