The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-14
Outsourcing Creator Marketing: What Brands Should Delegate—and Keep
Define brand accountability, creator freedom and agency deliv...
Video Marketing
2026-10-14
Visual Metaphors in Product Ads: Make the Idea Clear
Explore how visual metaphors connect product benefits with me...
Video Marketing
2026-10-14
Retail Media Video Budgets: Who Pays When Sales Happen Elsewhere?
Use ONCE’s two-ledger approach to separate brand value from r...
Video Marketing
2026-10-14
Social Video Ad Endings: Resolve the Story Before Asking for the Click
Use ONCE’s last-action check to distinguish product outcomes ...
Video Marketing
2026-10-14
Product Video Hosting: When Should an Old Link Show a New Video?
Separate current product demos from instructions for older mo...
Video Marketing
2026-10-14
Product Comparison Videos: Make “The Base Model Is Enough” a Useful Answer
Help shoppers choose within your product range. Use a no-upgr...
