The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-15
Kitchen Product Ads: A Complete Story in a Meal for One
How can kitchen product ads tell a complete story about dinne...
Video Marketing
2026-10-14
Beauty Content Strategy: A Finished Look Is Not a Shopping List
Use the ONCE Look Dependency Sheet to distinguish product con...
Video Marketing
2026-10-14
Brand Documentary Films: New Stories in Used Products
Turn used products into meaningful brand documentaries. Explo...
Video Marketing
2026-10-14
B2B Sales Video: Make the Buying Group’s Trade-offs Visible
Plan B2B sales video around shared choices: use ONCE’s Trade-...
Video Marketing
2026-10-14
Google Ads Refund Adjustments: Audit the Original Conversion
Audit Google Ads refund adjustments with ONCE’s three-state o...
Video Marketing
2026-10-14
Brand Teaser Campaigns: What the CeraVe Reveal Teaches
Explore how the CeraVe campaign connects a name-based mystery...
