The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-15
Annual Product Launch Videos: Give Every Model a Clear Role
Give carryover products, revisions and new families different...
Video Marketing
2026-10-15
Brand Ad Creative: How LEGO Makes Building the Answer
Explore LEGO's historical campaign texts to connect product-u...
Video Marketing
2026-10-15
Retail Media Certification: Does the Badge Cover Your Campaign?
A certified platform does not certify every retailer implemen...
Video Marketing
2026-10-15
Ad Creative Testing: Does Low Purchase Intent Justify a Reshoot?
Turn creative-test findings into a focused production decisio...
Video Marketing
2026-10-15
Branded Video Series: Keep the Question, Renew the Story
How can a branded video series keep generating new stories? L...
Video Marketing
2026-10-15
Sonic Branding: An Ad Sign-off Is Not a Product Notification
Use the ONCE Sound Task Sheet to separate brand identity from...
