The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-21
YouTube Ads Can Answer Product Questions: Build the Evidence Behind the Video
Google is testing conversational AI beside YouTube product-fe...
Video Marketing
2026-10-21
TikTok Smart+ Changes the Production Unit: Procure a Governed Creative Pool
TikTok Smart+ now selects across brand-owned, creator, and AI...
Video Marketing
2026-10-21
Dynamic TV Creative Changes the CTV Brief: Build a Two-Layer Master
Amazon Prime Video can vary CTAs, headlines, and product deta...
Video Marketing
2026-10-21
YouTube Can AI-Remix Shorts: Build a Brand Seed, Not Just an Ad
YouTube's generative Remix can turn eligible Shorts into prom...
Video Marketing
2026-10-21
Wardrobe Color in Brand Films: Guide the Eye
Brand film wardrobe is not about dressing everyone in brand c...
Video Marketing
2026-10-21
Facebook’s Originality Push Changes the Video Handoff, Not Just the Edit
A practical five-part handoff framework for brands managing F...
