The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-02
The Sponsor Slot Is Now Replaceable: How Brands Should Buy YouTube Creator Integrations
YouTube is testing replaceable, geo-targeted sponsor segments...
Video Marketing
2026-10-02
The Product Sold. The Installation Hasn’t Started: What Hardware Video Must Explain Next
Amazon Sponsored Services connects product purchases with loc...
Video Marketing
2026-10-02
When the Buyer Never Visits Your Store, What Must the Product Video Explain?
When Shopify products can be discovered and bought inside Met...
Video Marketing
2026-10-02
The Livestream Is Still Running—and the Brand Is Already Buying Media
When a creator livestream can become paid media before it end...
Video Marketing
2026-10-02
AI Can Simulate Audience Reactions Before the Shoot. Should It Decide What Gets Made?
AI creative testing can screen scripts, storyboards and anima...
Video Marketing
2026-10-02
A Creative Brief Is Becoming Executable—Write It Like a Control System
Creative briefs are becoming executable inputs for advertisin...
