The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-03
TikTok Shop Product Videos: Build a Proof Library
Learn how a product proof library keeps TikTok Shop creator v...
Video Marketing
2026-10-03
TikTok Ad Production: Plan the Shoot by Reset Cost
How to plan a TikTok ad shoot by product, performance, lighti...
Video Marketing
2026-10-03
When Ad Platforms Assemble the Creative, Brands Need a Better Input Contract
Amazon and Google are moving ad creation toward governed bran...
Video Marketing
2026-10-03
How Much Buying Authority Should You Give an AI Shopping Agent?
A four-level Read–Recommend–Act–Resolve framework for decidin...
Video Marketing
2026-10-02
When AI Makes Content Cheap, More Assets Are Not the Answer
AI makes content cheaper, but not necessarily more effective....
Video Marketing
2026-10-02
When Creator Content Enters the AI Media Queue, Fix the Handoff Before You Automate
Meta is moving creator content closer to AI-operated paid med...
