The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-02
One 16:9 Video, Ten Ad Canvases: What Survives the Crop?
A practical multi-canvas production brief for keeping product...
Video Marketing
2026-10-02
AI Can Personalize Every Ad. That Doesn’t Mean It Should.
AI personalized ads are not automatically better when they ge...
Video Marketing
2026-10-02
When AI Picks the Creators, What Should Brands Actually Commission?
AI is making creator discovery easier. ONCE’s Product–Creator...
Video Marketing
2026-10-02
Don’t Bake Volatile Data Into Your Most Expensive Shots
As Amazon, Google and Adobe connect video to catalogs and rea...
Video Marketing
2026-10-02
Stop Using One Promo Film in Live Commerce: Build Four Trigger Clips
A practical guide to four trigger-based live-commerce video a...
Video Marketing
2026-10-02
Auto-Dubbing Is Everywhere. When Should a Global Brand Still Reshoot?
Use ONCE’s message-risk and performance-dependence matrix to ...
