The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
Video Marketing
2026-10-08
GMV Max Creative Budgets: Set a Break-Even Limit Before You Commission
Plan GMV Max production with SKU economics, usage rights and ...
Video Marketing
2026-10-08
Your Creator Brief Is Now a Search Query
TikTok One can turn a campaign brief into a creator shortlist...
Video Marketing
2026-10-08
When Agency Know-How Becomes an Installable Skill
A practical guide to turning one creative decision into an AI...
Video Marketing
2026-10-08
TikTok Put Brand, AI and Creator Assets in One Queue. Every Asset Needs a Passport.
A practical Creative Passport for tracking authorization, edi...
Video Marketing
2026-10-08
Pinterest Visual Search Ads Change the Photo Brief: Shoot for Distinction, Not Just Style
A practical framework for shooting distinguishable product im...
Video Marketing
2026-10-08
Your Product Photos Are Becoming Video Inputs. Change the Shoot Brief.
Meta, Amazon and Google are turning product images into video...
