The Journal · THE JOURNAL
Video Marketing
Strategies for brand video, e-commerce ad creative, short-form content systems and reusable content assets—helping global brands turn one-off videos into an engine for testing, media and conversion.
2026-10-08
Meta’s Ad Assistant Is Getting Memory. Your Creative Archive Needs Structure.
Meta is feeding creative-performance insights into a business...
2026-10-08
GMV Max Delivery Does Not End With MP4 Files
GMV Max delivery cannot stop at MP4 files. Use a six-layer ha...
2026-10-08
YouTube Is Turning Creator Integrations Into Replaceable Inventory
YouTube Dynamic Brand Segments can place replaceable creator ...
2026-10-08
Visual Ads Are Entering Image Generation. One Lifestyle Shot Is Not a System.
As visual ads enter image generation, brands need product-tru...
2026-10-08
When One Campaign Runs Everywhere, What Should Production Deliver?
Amazon DVA+ brings streaming TV, online video, display and au...
2026-10-08
Shopping Assistants Can Answer the Buyer. Product Video Must Supply the Proof.
TikTok, Google and Amazon are bringing product Q&A into ads. ...