The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-11-04
Automation Product Ads: Show Value After People Leave
How to show the value of automation through handoff, departur...
Video Production
2026-11-04
Brand Film Sound Perspective: Match Audio to Distance
How direct sound, reflections, ambience and detail should cha...
Video Production
2026-11-04
Product Ad Reveals: Use Occlusion to Build Anticipation
A practical guide to using foreground occlusion, product move...
Video Production
2026-11-04
Corporate Brand Films: Make Expert Judgment Visible
How can a corporate film show expertise without relying on bu...
Video Production
2026-11-04
Does a LUT Travel With the Footage—or Change the Recorded Image?
A LUT inside a video file does not necessarily mean its look ...
Video Production
2026-11-04
Product Ad Weight Cues: Show Lightness and Stability
Learn how support position, lift motion, contact feedback, an...
