The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
2026-10-27
Brand Films Without Villains: Where Conflict Comes From
Build tension in brand films without villains. Use goals, con...
2026-10-27
Home Scenes in Global Product Ads: Make Space Prove Value
Learn how scale, circulation, storage and shared routines can...
2026-10-27
Product Launch Content Matrix: One Idea, Many Formats
Learn how one creative motif can connect a hero film, feature...
2026-10-27
Off-Screen Sound in Brand Films: Build the Unseen
Learn how direction, distance, material, room tone and mute c...
2026-10-27
B2B Brand Films: Make Abstract Values Visible
How can a B2B brand film make reliability, collaboration, and...
2026-10-27
Product Video Camera Height: Overhead, Eye Level, Low
Overhead, eye-level, and low camera positions change how a pr...